The good people over at HP have some great resources for those of you producing your own in-house marketing, in particular their forthcoming book “Nine Steps to Outstanding Market Success” (MSRP $39.95) which is full of tips and ideas on actionable marketing for business owners and marketing managers. The nine chapters address: Focusing, Innovating, Prospecting, Budgeting, Branding, Being Found, Promoting, Connecting & Growing.
Ahead of the retail publishing date they are offering the individual chapters as a free pdf download on a monthly basis in the SMB section of HP.com
