A recent blog post from Overnight Prints explains the value of a coupon campaign and why you should include a promotion in your print materials. The article gives statistics on consumer behavior, why coupons attract customers, and how coupon campaigns benefit your business. To learn more about why you too should include coupons in your print materials to promote your business, read Print materials are vital for cost-efficient coupon campaigns. Now get the word out about your business with a coupon campaign!
Coupons can be used anywhere and are easy to add to your postcards, newsletters and other print marketing materials. If you don’t have graphic designs for your business already, try starting with a StockLayouts template. Make some space and rearrange graphics to fit it in your design. Include a dashed line to make it stand out as a coupon. Study your competitors’ coupons and consider what they did well and what you can improve on. When done correctly, coupons can increase awareness and offer an incentive for new customers to try your product or service.
Information to include:
- Discount code for online offers
- Expiration date
- Exclusions (if applicable)
- Website or social media links
- Address and locations
- Phone number
For best results use graphic elements from your existing marketing materials to keep your marketing consistent. There are a few tutorials and templates available on the web to get you started:
To get the most out of your campaign, try tracking coupon usage. Use bar codes, a color code, or include a tracking number to track who redeemed it, how they learned about the offer, or how well a particular message worked. Use the data you gather to improve future promotions.
Get your coupon out to the world and watch them roll back in along with new customers and repeat purchasers! Have you had success with a coupon offer? Tell us about it below!